Integrated production
Still photography, motion, and FAA Part 107 aerial production within one coordinated field approach.
Detailed proposal
Statewide Visual Content Initiative
A proposal by JKase & Co.
Building the Visual Legacy of North Carolina Wine
A twelve-month statewide photography, motion, aerial, and visual content initiative.
All seven American Viticultural Areas. All four seasons. One coordinated visual system.
Explore the initiativeFeatured image: Relevant prior portfolio work by JKase & Co.
The statewide opportunity
A durable visual resource, built across a full year.
At the end of the initiative, the Council will possess a coordinated library representing the people, places, work, hospitality, and landscapes that define North Carolina wine and grape production.
Still photography, motion B-roll, aerial imagery, environmental portraits, producer stories and events, agricultural and winemaking activity, and selected finished video deliverables would be created as parts of one statewide program — not disconnected production days.
01
Advertising
02
Editorial
03
Publicity
04
Social media
05
Collateral
06
Public display
07
Point of sale
08
Packaging
Relevant prior work
Agriculture, vineyard, people, and place
Selected photography and motion work demonstrating the visual approach, production experience, and subject-matter fluency JKase & Co. would bring to the initiative.
All imagery shown above is relevant prior work from the JKase & Co. portfolio.
The production experience
What It Is Like to Work With JKase & Co.
A working set defined by direct senior involvement, clear coordination, technical readiness, and respect for every participant.
Play behind-the-scenes film · Unmute for soundIf playback does not open, view the film directly on JKase.com.
Why JKase & Co.
The creative range and operating discipline to carry one visual language across a year.
Location experience
Agriculture, industry, tourism, travel, editorial, and geographically complex production environments.
Yearlong consistency
A small experienced team able to maintain a coherent visual language across regions, seasons, and subject types.
Proven systems
Planning, production, ingest, verification, backup, postproduction, review, organization, and delivery workflows.
Technical capability
Professional cinema and still cameras, lenses, stabilization, compact lighting, data, support, and aerial equipment.
Flexible direction
Experience moving between lightly directed documentary coverage and controlled campaign imagery.
Experience for major brands, agencies, editorial clients, institutions, and public organizations — with particular relevance in agriculture, tourism, and location production.
The production model
Regional trips turn travel time into useful production time.
The initiative is organized around consecutive production days within a region. Each trip is generally supported by one inbound travel day and one return travel day, allowing nearby producers to be grouped when practical and coverage to follow the strongest available activity, access, and light.
One
1 production day
- Calendar commitment
- 3 calendar days
- Program use
- Reference benchmark
- Anticipated coverage
- 1–2 producers
Two
2 production days
- Calendar commitment
- 4 calendar days
- Program use
- Primary planning unit
- Anticipated coverage
- 2–4 producers
Three
3 production days
- Calendar commitment
- 5 calendar days
- Program use
- Primary planning unit
- Anticipated coverage
- 3–6 producers
Four
4 production days
- Calendar commitment
- 6 calendar days
- Program use
- When logistics support it
- Anticipated coverage
- 4–8 producers
Producer coverage is anticipated, not guaranteed. Actual coverage depends on routing, access, activity, weather, and creative priorities.
Isolated production days
Repeated logistics, limited continuity
- Repeated inbound and return travel
- Repeated equipment mobilization, lodging, and administration
- Less geographic continuity
- Fewer opportunities to adapt to local conditions
- More budget directed toward duplicated logistics
Coordinated regional production
More depth from every regional commitment
- Multiple consecutive production days
- Nearby producers grouped where practical
- Sunrise-through-sunset production opportunities
- Reduced repeated travel and setup
- Greater flexibility around weather and availability
- Stronger continuity across people, places, and process
Statewide + seasonal planning
Seven AVAs. Four seasons. Coverage shaped by what matters most.
Every North Carolina AVA will be represented, but production time will not necessarily be divided equally. Allocation will be guided by producer concentration, geography, landscape, tourism significance, seasonal activity, distinctive practices, architecture, people, routing efficiency, visual opportunity, and Council priorities.
Appalachian High Country
Haw River Valley
Swan Creek
Upper Hiwassee Highlands
Yadkin Valley
Crest of the Blue Ridge
Tryon Foothills
Targeted coverage
Winter
Dormant vineyards, pruning, cellar work, barrel rooms, architecture, interiors, fireside hospitality, producer portraits
Moderate coverage
Spring
Bud break, vineyard maintenance, new growth, flowering landscapes, outdoor tasting, staff portraits
Moderate coverage
Summer
Full canopy, tourism, events, outdoor dining, tasting rooms, bottling, cellar work, lifestyle imagery
Primary emphasis
Late summer + fall
Harvest, picking, sorting, crushing, pressing, fermentation, peak landscapes, pairings, festivals, destination activityThe final twelve-month calendar will be developed collaboratively after program selection.
- 01 Cinematographer + FAA Part 107 drone pilot
- 02 Dedicated still photographer
- 03 First assistant
Each production day may include
Up to ten hours of field production with professional still and cinema cameras, lenses, stabilization, compact lighting, support, data, and aerial equipment appropriate to the approved scope.
Baseline production may include
Still photography, motion B-roll, aerial imagery, environmental portraits, and lightly directed reportage coverage.
Estimated library yield
A practical benchmark for what regional production can create.
Field productionFinal still imagesFinal 4K clipsLikely producers
One dayUp to 100Up to 201–2
Two daysApprox. 150–175Approx. 30–352–4
Three daysApprox. 200–250Approx. 40–503–6
Four daysApprox. 275–325Approx. 55–654–8
All figures are estimates. Actual yield depends on travel between properties, available activity, weather, daylight, drone restrictions, portrait requirements, producer participation, and useful visual variety.
Three statewide program options
Three credible levels of investment. One complete statewide framework.
Every option includes the same baseline field crew, Council marketing license, statewide planning, North Carolina travel within the selected scope, postproduction, and layered delivery.
01
$155,000
Statewide Foundation Program
A complete statewide and four-season foundation.
The minimum complete initiative capable of representing all seven AVAs and all four seasons while maintaining useful geographic and producer diversity.
- Regional production trips
- 5
- Baseline production days
- 10
- Travel days
- 10
- Seasonal windows
- 4
- AVAs represented
- 7
- Estimated producers
- 14–20
- Estimated finished stills
- Approx. 750–875
- Estimated finished video clips
- Approx. 150–175
- Elevated campaign production
- None
Illustrative allocation: one winter trip, one spring trip, one summer trip, and two late-summer or fall trips. Final allocation will be established through the annual production calendar.
02
$200,000
Expanded Statewide Program
Greater depth, repeat coverage, and producer inclusion.
Adds regional depth, broader producer representation, repeat coverage of priority areas, and stronger resilience against weather, limited activity, or gaps in visual variety.
- Regional production trips
- 6
- Baseline production days
- 15
- Travel days
- 12
- Seasonal windows
- 4
- AVAs represented
- 7
- Estimated producers
- 22–30
- Estimated finished stills
- Approx. 1,150–1,350
- Estimated finished video clips
- Approx. 225–275
- Elevated campaign production
- None
The final trip structure may combine two-day and three-day regional blocks according to geography, seasonal priorities, and producer availability.
03
$250,000
Comprehensive Statewide Program
A broad statewide library plus controlled campaign assets.
Combines the regional and seasonal library of the Expanded Statewide Program with one elevated campaign production for controlled hero photography, polished motion, and approved finished edits.
- Regional production trips
- 6
- Baseline production days
- Approx. 15
- Travel days
- Approx. 12
- Seasonal windows
- 4
- AVAs represented
- 7
- Estimated producers
- 22–30
- Estimated baseline stills
- Approx. 1,150–1,350
- Estimated baseline video clips
- Approx. 225–275
- Elevated campaign production
- 1
Edited campaign deliverables are included within the approved elevated production scope. Two rounds of consolidated revisions are included.
Baseline regional production
Library creation at statewide scale
Efficient, lightly directed coverage designed for breadth, seasonal continuity, and a useful mix of people, place, process, stills, motion, and aerial content.
Elevated campaign production
Controlled hero assets
Available only within the Comprehensive program: one approved creative scope that may include talent or carefully cast real people, styling, expanded lighting, production design, hair and makeup, controlled lifestyle scenarios, hero stills, polished motion, and finished edits.
The elevated production's final creative scope will be developed collaboratively and approved before production. Potential components are not automatically included unless defined within that approved scope.
Program comparison
Decision pointFoundationExpandedComprehensive
Investment$155,000$200,000$250,000
Regional trips566
Baseline production days1015Approx. 15
Estimated producers14–2022–3022–30
Estimated still libraryApprox. 750–875Approx. 1,150–1,350Approx. 1,150–1,350 baseline
Estimated video libraryApprox. 150–175Approx. 225–275Approx. 225–275 baseline
Elevated campaignNoneNoneOne approved scope
Primary purposeComplete statewide foundationGreater depth + repeat coverageBroad library + campaign assets
Included across the selected program
From annual planning through verified delivery.
Strategy + planning
Annual planning, Council meetings, regional routing, schedule development, producer coordination, location and travel planning, equipment planning, production documentation, seasonal prioritization.
Production
Three-person baseline crew, professional still photography, motion B-roll, aerial imagery where legally and safely permissible, environmental portraits, lightly directed reportage.
Equipment
Professional still and cinema camera packages, lenses, stabilization, compact lighting, support, data, and drone equipment appropriate to the approved scope.
Travel + field expenses
Anticipated North Carolina travel labor, mileage, lodging, meals, production supplies, and insurance within the selected program scope.
Postproduction
Still proof galleries and Council selections; color, tone, crop, cleanup, and metadata. Motion ingest, verification, backup, editorial selection, basic color, export, naming, organization, and quality control.
Delivery + preservation
A physical hard drive, redundant online cloud backup or delivery access, and access to the managed digital archive when that optional addition is selected.
Rights, access, and preservation
A clear framework for how the library can be used — and how it can be found.
Included Council marketing license
Perpetual statewide use by the Council.
The North Carolina Wine and Grape Council receives a nonexclusive, perpetual license to use final delivered still images and video assets for its own statewide editorial, publicity, advertising, social media, collateral, public and private display, point of sale, packaging, and related promotional activity within North Carolina.
Authorized agencies, contractors, publications, and production partners may reproduce the work solely on behalf of the Council. Individual wineries, vineyards, grape growers, producers, retailers, distributors, and other third parties do not receive independent usage rights through the included Council license.
Optional addition
$45,000Optional Five Year Statewide Industry Partner License
May be added to any program. Grants approved North Carolina wineries, vineyards, grape growers, and wine producers controlled five-year use of designated library assets.
Approved uses may include
Producer websites · organic social · email marketing · public relations · brochures · visitor materials · tasting room displays · trade shows · regional tourism promotion · approved advertising tied to the participating producer
Paid advertising is permitted only when an asset depicts that producer, its property, people, products, or geographic wine region. Exclusions include packaging and wine labels, merchandise, resale or relicensing, unrelated third-party transfer, stock libraries, use by national distributors, retailers or outside brands, political use, AI training, misleading use, and substantive alteration without separate written approval.
Optional addition
$35,000Optional Five Year Managed Digital Asset Archive
JKase & Co. will design, launch, and administer a branded online archive where authorized users can search, preview, organize, and download approved initiative photography and video.
- Setup + launch
- $7,500
- Five-year hosting, administration + support
- $27,500
- Total five-year service
- $35,000
Expected capabilities include searchable collections; keyword, caption, location, season, region, AVA, producer, and subject search; original and alternate downloads where supported; video previews; permissions; controlled access; license acknowledgment; download tracking; curated galleries; account administration; support; quarterly review; redundant backup; and annual integrity review.
Important distinction
License and access serve different purposes.
Usage rights
Industry Partner License
Grants approved producers the right to use designated assets.
Search + delivery
Managed Digital Asset Archive
Provides the platform through which approved users may find and download designated assets.
Selecting one does not automatically include the other. The detailed proposal controls the complete licensing and archive terms.
Anticipated initial archive content
- Approximately 500–2,000 finished photographs
- Approximately 100–150 finished MP4 video clips
- Primarily B-roll clips of approximately 30 seconds or less
- A smaller number of clips up to approximately two minutes
- Finished compressed video deliverables produced through the program
Not included in initial setup
- Raw photography or raw camera footage
- Editing project files or unprocessed production media
- Outside content from other photographers, agencies, wineries, producers, or organizations
Additional content may be added later through a separately approved ingestion and management scope.
Three-layer delivery + preservation
No single point of access is the only copy.
Physical hard drive containing completed project deliverables
Redundant online cloud backup or delivery repository
Branded digital asset management portal when the optional archive is selected
The digital asset management platform will not serve as the sole copy of the archive.
Relevant experience
The work behind the proposal.
Selected examples chosen for their relevance to grape agriculture, integrated production, complex locations, public-facing storytelling, and dependable execution.
Grape agriculture · still + motion
Welch's — Farmers and Families
Directly relevant experience working with grape growers, family agriculture, authentic environmental portraits, working activity, and vineyard locations. This work was created for Welch's and does not depict North Carolina producers.
Public initiative · destination + food
North Carolina Oyster Trail
A location-driven North Carolina project connecting producers, working environments, hospitality, food, travel, and a broader statewide visitor story.
Agriculture · aerial + location logistics
Field, farm, and production environments
Experience across agriculture and industry — balancing working operations, people, machinery, environmental conditions, motion, stills, and aerial perspectives.
Twelve-month framework
A collaborative calendar built around real activity — not arbitrary dates.
The selected initiative will be completed during a mutually agreed twelve-month period. The Council will identify priority producers, properties, events, activities, and representation goals; JKase & Co. will develop proposed regional routes and production groupings.
Program selection
Select scope and optional additions.
Annual planning
Align seasonal activity, geography, access, weather, and Council priorities.
Regional production
Execute coordinated trips across the strongest available windows.
Review + delivery
Proof, select, refine, organize, preserve, and deliver the approved library.
Next steps
From program selection to reserved production.
The opportunity